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Owned Local SEO for a self storage business in Bunbury, WA - targeting neighborhood-level storage keywords across 15+ suburbs. Delivered keyword research, Google Business Profile optimization, on-page SEO, and content strategy tied to service areas. Results: sustained #1–3 rankings across 15+ suburbs (Australind, Carey Park, College Grove, Dalyellup, Eaton, Picton, and more), GSC impressions grew from 490 to 11.5K, and GMB calls grew from 5 to 22 per month.
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The client was a media and news website from Kazakhstan with strong potential but limited traffic from organic search and additional Google traffic sources. Although the website was already registered with Google News and Google Recommendations, these channels were generating insignificant traffic.
The main objective was to improve the website's technical SEO, strengthen organic visibility, help authors produce search-optimized content, and develop additional traffic sources that could generate targeted visitors.
Challenges
The website needed improvements across several areas simultaneously. Technical issues affected page speed, indexing and the mobile experience, while the editorial process was primarily focused on topics selected by authors rather than search demand.
The project also required increasing the effectiveness of Google News and Google Recommendations, improving content optimization, strengthening the site's authority and creating additional SEO-focused materials.
What I Implemented
I developed a comprehensive On-Page and Off-Page SEO strategy covering technical optimization, content, usability, link building and traffic-source development.
The technical SEO work included identifying issues affecting page loading speed, indexing and mobile usability, preparing technical tasks for developers, and continuously monitoring the technical condition of the website.
I also conducted a competitive SEO analysis of other media websites in the regional market to understand their strategies, content approaches and methods of generating search traffic.
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Content & SEO Strategy
An important part of the project was combining editorial interests with SEO-driven content creation.
Instead of relying only on topics selected by authors, I analyzed competitors and seasonal trends to identify additional topics with organic traffic potential. These topics were then turned into separate SEO materials designed to expand the website's search visibility.
I also worked on improving the process authors used to prepare and publish articles, helping ensure that new materials were better aligned with search engine requirements.
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A separate part of the strategy focused on increasing traffic through Google Recommendations, Google News and Yandex Zen.
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Off-Page SEO
To strengthen the website's authority and support its search rankings, I worked on external SEO and link building.
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After 6 months of SEO work, the website achieved significant growth across both Google Search and additional traffic channels.
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Business Impact
The project transformed the website's traffic strategy from relying mainly on author-driven content into a broader SEO system combining technical optimization, content strategy, Google Search, Google Recommendations, Google News and external promotion.
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Conclusion
The project demonstrated the value of combining On-Page SEO, Technical SEO, Off-Page SEO, content optimization and additional Google traffic channels for a media website.
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A brand I launched few months ago is still getting clicks through Google although I haven't done any SEO for it at all. No backlinks, metadata barely optimized, etc.
However it's in a niche with a lot of search volume and very low keyword difficulty, most pages that rank first are facebook pages so ranking for certain terms was quite eays.
Planning to redesign it completely soon start doing proper SEO and see what I can get out of it. Once I'm happy with everything I'll share live what it is.
