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This one took more out of me than I expected.
Logo design looks simple from the outside. One mark. One idea. How hard can it be?
Hard. Very hard.
Because getting one symbol to carry an entire brand's identity,its values, its personality, its promise in a single glance is one of the most demanding things a designer can do.
I've restarted. Refined. Questioned everything.
But it's almost there.
Dropping the completed work soon. ššØ
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I think two levels is right for a logo.
You get it on the first read. Then later you notice the second thing.
If it goes a level deeper, it's usually the designer being too clever. And then the team tends to stop using the logo.
A little look at how Nazariya Living stands apart from its category.
On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.
We chose not to blend in. :)
Which side catches your eye?
3 voted
30%
7 voted
70%
10 votes
Closed
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
ā¢ Primary and secondary logo lockups
ā¢ Logo usage rules
ā¢ Typography system
ā¢ Colour palette with clear roles
ā¢ Imagery direction
ā¢ Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
