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This one took more out of me than I expected.
Logo design looks simple from the outside. One mark. One idea. How hard can it be?
Hard. Very hard.
Because getting one symbol to carry an entire brand's identity,its values, its personality, its promise in a single glance is one of the most demanding things a designer can do.
I've restarted. Refined. Questioned everything.
But it's almost there.
Dropping the completed work soon. ššØ
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Logos & Marks ā Volume 12
A curated selection of recent logo and identity work.
This collection brings together commissioned projects, unused concepts, and exploratory directions across technology, AI, finance, sports, retail, and other industries.
The work explores geometric symbols, custom typography, monograms, and abstract forms, with a focus on clarity, distinction, and strong visual character.
Selected marks are available for acquisition.
For licensing, customization, or brand identity inquiries, feel free to get in touch.
Holding the whole volume to one hot orange on charcoal makes the marks easy to compare, and the Otima symbol stacking a gate shape over the wordmark is my favorite of the set.
Which ZVEZRA logo direction do you prefer? š
Iāve been exploring two variations of the wordmark. Both follow the same visual direction, but each has its own character.
Vote below!
Iād love to hear your thoughts! š
39 voted
53%
34 voted
47%
73 votes
Closed
Option 1 for me, it has a bit more personality. Both are strong though, tough call
Recovery Brand Identity / Logo & Visual Direction
A new identity project for a recovery-focused brand that wanted to move away from the conventional clinical look of its category.
The direction combines clinical credibility with a more modern, movement- and performance-driven visual language.
First look at the logo. Full identity coming next.
Logo design and creative direction by Lepisov Branding
Social media Branding: collab with Mike Creative Mints
