This one took more out of me than I expected.

Logo design looks simple from the outside. One mark. One idea. How hard can it be?

Hard. Very hard.

Because getting one symbol to carry an entire brand's identity,its values, its personality, its promise in a single glance is one of the most demanding things a designer can do.

I've restarted. Refined. Questioned everything.

But it's almost there.

Dropping the completed work soon. 👀🎨