The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
When it comes to design, every visual choice made should serve a purpose. A simple GIF with sequential icons should be able to tell a story.
When determining clarity, I ask myself, "If I share assets without context, can at least 7 out of 10 people understand what it’s communicating? Can they grasp the fundamentals (what it's about and who it’s for) without needing further explanation?" A bonus is how well it invokes curiosity.
If so, good. This question helps me decide what assets are included in my work based on how it fits into the project's story.
Good intentional design allows visuals to speak in the absence of words.
An image in case your eyes get tired.
The 7-in-10 test gets trickier once motion is involved: if someone catches the loop mid-sequence, do the icons still read, or does the order carry the meaning? That's usually where I find out whether a GIF works without a caption.
Great perspective. Because GIFs are so brief compared to longer forms of media, people are more likely to watch another loop out of curiosity. This gives them a chance to fill in the gaps and understand what the icons mean and why they're presented in a certain order. In that...
I like this approach. If a visual can communicate the idea without needing extra explanation, it makes the design much more effective and memorable.
Yes, exactly the intended goal.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A little packaging design appreciation 🌞
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
More to come ✨
Gorgeous color story and tactile packaging! Beautiful work, Anita!
At first glance, this looked like a simple experiment.
In reality, it turned out to be much more challenging than I expected. 👀
Another round of generative AI testing, this time focused on transforming a logo and placing it into various creative environments. Nano Banana performs surprisingly well for this kind of task and offers a strong level of control over the final output. The creative possibilities are huge, and at this point the main limitation is really imagination ✨
Even with prompts designed to preserve proportions and logo scale, the model did not always remain fully consistent. In some cases the geometry or size of the mark shifted slightly, so I used Generative Fill in Adobe Photoshop to clean up the final details.
Interestingly, generating the assets was not the hardest part. Once I started adding music and building a more dynamic edit, it became clear how much work it takes to polish even a seemingly simple concept 🎬
Overall, I’m really happy with the result and will definitely keep exploring this direction.
Visuals created in @Magnific Spaces, currently my favorite tool for this type of work. Editing and animation done in Adobe After Effects.
#GenerativeAI #AIDesign #CreativeAI #BrandDesign #MotionDesign #NanoBanana #VisualDesign #AIWorkflow #netflix #freepik
Vaughn is more than just a name to me.
It was my grandpa’s last name. His brother Ed was the reason I fell in love with photography, which eventually led me to design.
Neither of them are here anymore, but a little piece of both of them lives on through vaughn.agency
Ye le Jani Austyn ke liye:
This is beautiful Austyn! ❤️ Much more than just a brand name - what a meaningful tribute to your grandpa and Ed. Love how their legacy lives on through your love for photography and design. Wishing huge success to vaughn.agency - such a powerful story behind it!