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Joined an existing FinTech Salesforce team to stabilize and improve a complex production environment. The work included data migration and cleanup, complex Flow automation, tool and integration evaluation, stakeholder collaboration, and mentoring junior team members. The focus was practical: reduce friction, improve maintainability, and leave the team stronger than I found it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Which NovaPay identity fits a modern fintech brand better?
8 voted
44%
10 voted
56%
18 votes
Closed
Futuristic for me, the gold version reads more like a private bank or a jeweler than a payments app. Blue and silver still says money without borrowing luxury signals a fintech probably shouldn't lean on.
Income metrics lie when taxes and hidden costs get in the way. We designed the Kept landing page to solve financial ambiguity and make money management feel effortless.
We shifted the focus from dry financial data to an engaging, value-first narrative that builds instant user trust.
Dive into the full case study below and share your feedback! 👇
📩 Collaborate with Us? Contra Odama Studio
Checkout Research: Why Customers Abandon Cart, and What It Takes to Keep Them
Officeworks' desktop checkout converted above industry standard, but mobile conversion lagged and checkout took over 4x longer than the 1-minute benchmark customers expect. I led a mixed-methods research programme, an audit spanning 6 methods, 613 NPS responses, and 10 user interviews, to find out why.
The research surfaced three connected stories: customers need to feel confident before they can be efficient, cart abandonment has specific and fixable causes (hidden charges, security doubts, and slow load times ranked highest), and Officeworks' mobile checkout was underperforming its own desktop experience.
I translated these findings into 6 prioritized recommendations, including surfacing total cost upfront, making the mini cart editable, and redesigning for adaptive mobile checkout, directly shaping the roadmap for Officeworks' checkout redesign.
