Thrilled to share the complete brand identity system I designed for Lendit a peer-to-peer local rental marketplace launching in partnership with a UK council!
I designed and documented the full brand book — logo, colour palette, typography, tone of voice, and applications across app icon, stationery, social, and favicon — creating one consistent system to carry the brand from launch onward.
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?