I built Brand Mood-to-Market because I've sat across the table from brand clients who hand you a product, describe a feeling, and expect a complete campaign by Friday. As a working videographer, that gap between brief and production has always been where time, money, and creative energy disappear.

This workflow closes that gap entirely.

In 9 steps, Brand Mood-to-Market takes any user — from a first-time brand owner to a seasoned creative director — from a product image and a brand name all the way through to a production-ready shoot document.

Here's what it delivers:

Step 0 — Three ready-to-use mood brief options so anyone can start, regardless of creative experience Step 1 — A structured creative brief with tone, archetype, colour direction, and visual references Step 2 — Visual identity extraction from the product image itself Step 3 — Four cinematic hero frames with an approval gate before proceeding Step 4 — All 16 multi-format resizes across 16:9, 9:16, 1:1, and 4:5 Step 5 — A fully written :30 storyboard with shot types, timecodes, and VO lines Step 6 — A one-page campaign style card any editor or designer can inherit Step 7 — A Director's Treatment with lighting philosophy, talent direction, sound design, and edit rhythm Step 8 — A production-ready shot list grouped by location, with lens, lighting, and timing per shot

I tested it on Sandeman Porto. The output includes a :30 storyboard called 'What the Cellar Keeps', a Director's Treatment referencing Caravaggio, Babette's Feast, and Douro Valley documentary photography, and a 14-shot production list a camera operator could carry onto set tomorrow.

This workflow doesn't just generate assets. It thinks like a creative director, writes like a copywriter, and plans like a production manager — in one repeatable, shareable system.

Try it yourself: https://studio.morphic.com/en/workflows/019dc6a7-1b24-7379-9918-c132c91201e2/brand-mood-to-market