Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website. I’ll be sharing the final result soon, and I think the difference will be interesting to see. What do you think?

Great!

Solaire: a haircare brand identity rooted in warmth, texture, and light. For this project, I wanted the brand to feel as dimensional as the hair it celebrates. The custom serif wordmark has elegant, ligature-style details where the letters overlap and intertwine, echoing the movement of a curl. The warm champagne tone against rich, golden-hour photography keeps everything feeling sun-kissed and confident rather than clinical.

The goal: a brand that feels luxurious but never precious, made for people who wear their texture proudly. Brand identity • Logo design • Art direction

nice work