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One of the biggest mistakes Shopify store owners make?
Installing an app for every problem.
Need reviews? ➡️ Install an app.
Need a popup? ➡️ Install an app.
Need a wishlist? ➡️ Install an app.
Need a custom feature? ➡️ Install another app.
Soon, the store has dozens of apps running in the background.
And then the problems begin:
🐌 Slower website
💸 Higher monthly costs
⚠️ App conflicts
🔧 More things to maintain
Sometimes, the best Shopify solution is not another app.
It may be:
✅ A custom theme solution
✅ A lightweight custom feature
✅ Better use of existing Shopify functionality
✅ Removing unnecessary apps
As a Shopify Developer, I believe the goal isn't to add more technology.
The goal is to build the simplest solution that solves the actual problem.
Because more apps ≠ more functionality.
Sometimes:
Less complexity = Better performance.
What do you think—do Shopify stores rely too much on apps? 👇
Great point! Apps are useful, but many store owners install them without considering the long-term impact on performance and maintenance. The key is knowing when an app is necessary and when custom development is the better choice.
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A Shopify store can have great products and still be difficult to shop if the collections aren't organized properly.
When I structure collections, I think about how a customer naturally wants to browse.
For example:
→ Group similar products together
→ Use clear collection names
→ Avoid overlapping categories
→ Make important collections easy to find
→ Add useful filters
→ Keep product organization consistent
→ Make the same structure work well on mobile
The goal is simple:
Customers should be able to find what they're looking for without having to figure out how your store works.
Good collection structure isn't just about keeping products organized.
It's part of the overall shopping experience.
How would you organize collections for a Shopify store with a large number of products?
For a big catalog I lean on automated collection rules (tags for material, use case, price tier) so it stays consistent as new products get added, then manually pin a few bestsellers at the top of each collection for merchandising. The other thing that matters is the mega menu...
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