Teddy Order was inspired by the simple joy of organizing toys and the cozy feeling of a child's p...Teddy Order was inspired by the simple joy of organizing toys and the cozy feeling of a child's p...
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Teddy Order was inspired by the simple joy of organizing toys and the cozy feeling of a child's playroom. We wanted to create a sweet little puzzle that's relaxing, adorable, and satisfying to replay again and again. Every teddy is waiting to find its way back home! 🧸🌸
I created Scoopi – a playful & dreamy ice cream brand that smiles back at you!
Concept: The double oo are sparkling eyes with lashes, a cheeky smile with tongue out, and the dot of the i is a mini ice cream cone! The logo itself is happy!
Palette: Sky Blue #A6D9F2, Deep Purple #4B2E7A, Lavender, Waffle Beige & Cream – soft, sweet & super Instagrammable.
Designed in Figma from scratch – logo, cart mockup, flavors chart & packaging.
Scoopi is not just ice cream, it's a moment of joy!
The cone replacing the tittle on the i is the bit that has to carry the whole idea once this shrinks to a cup lid or a scoop tag — the eyes and smile will close up long before it does. Did you draw a reduced mark for those sizes, or does the full wordmark go everywhere?
If you saw my update the other day, you saw I was inspired by my real-life dog to create the main character for this challenge.
Now, imagine my surprise when my husband had the idea to adopt this little thing today! I'm attaching a photo of the new puppy, and the character I created for this challenge.
This feels scripted, but I swear it's not!
PS: needless to say, this deadline extension will come in super handy because...what do you mean I have a new puppy?!??