Luxe Estate is a luxury real estate platform designed for high-net-worth buyers looking for exclusive estates, penthouses, and villas available only through private introduction.
The goal was to create a digital experience that matches the prestige of the properties themselves — cinematic, elegant, and restrained.
Design approach:
Every design decision was made to communicate exclusivity. No clutter, no bright colors, no generic layouts. The site feels like walking into a private gallery — intentional and calm.
It’s a calm, editorial shop template for brands that make physical things: hardware, objects, small product lines. I designed the brand, generated the product photography and built every page in Framer.
What’s inside:
20 pages, each designed for desktop, tablet and phone
CMS-driven shop with working price sort
Product pages with gallery, specs and FAQs
A build-your-own configurator with live pricing
A bag with quantities and discount codes
Journal with hover image previews
Launch, studio, support and gift card pages
The product itself is fictional: a modular mixing desk where one core listens to your mix and suggests one fix at a time. I wanted the template to feel like a real brand from day one, so it’s been built and photographed like one.
Congrats on the launch, Jonathan. Designing the brand, the photography and every page yourself gives it a clear voice. What was the hardest part of building a shop template in Framer?
Social posts we designed for Coursewell, an LMS for online academies.
We built them like Meta ads: one idea per post, a big headline, and one real piece of the product blown up in the middle, like the grading queue, a cohort's pace or a new order coming in. Ember orange fills only two of the fourteen.
The dashboard itself is available as a UI kit on Figma Community.