Strategic Brand Identity and Visual System for Jewelry BrandStrategic Brand Identity and Visual System for Jewelry Brand
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Hoorain's avatar
Hoorain Arshad
• Oct 14
Jewel Babe didn’t need a prettier logo. It needed to know who it was talking to. I started with research into her: a trend-conscious, Pinterest-styled woman who wears jewelry to express herself.
From there I locked the strategy (durability, feminine confidence, affordability, plus a casual, soft, trend-aware voice) before touching a single logo sketch.
The result is a bold pink identity with a new wordmark and symbol, the tagline “For Babes Who Sparkle,” and a system that runs across packaging, print, and social so every touchpoint feels like one brand.
Want an identity built on strategy, not just good looks? Let’s talk.
Completed work
Brand DesignAdobe IllustratorAdobe PhotoshopFigmaLogo DesignPackaging Designbranding
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Timothy's avatar
Timothy Exodus
pro
• Oct 21
Leading with audience research before a single sketch is exactly how brand work should start, Hoorain. The bold pink identity with For Babes Who Sparkle nails that confident, trend-aware voice. Strategy-driven work at its best.
Hoorain's avatar
Hoorain Arshad
• Oct 21
ohh tysm timothy
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