As AI perfects branding, perfection becomes ordinary. What will set brands apart is Human imperfe...As AI perfects branding, perfection becomes ordinary. What will set brands apart is Human imperfe...
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I designed the brand identity for a medical health AI startup in 2025, a mobile app that helps cataract patients complete their pre-exam on their phone, so doctors understand the diagnosis faster when they arrive.
The challenge: make a medical brand feel trustworthy for doctors and calm for older patients and their families.
What I created:
✦ A logo that combines an eye with a double S monogram
✦ A blue and cyan palette built for trust and clarity
✦ A visual system for the app, website, Instagram, uniforms, and outdoor banners
Which part would you like to see more of: the logo concept, the color system, or the billboard designs? Tell me in the comments 👇