When building a brand identity, execution and detail make all the difference. I put together two concepts for CloudBean—one crafted by hand (forest green) and another generated with AI.
The Handcrafted Version (Forest Green): Features a refined, balanced monogram seamlessly integrating the cloud shape with a coffee bean, complete with thoughtful typography styling and a polished mark.
The AI Version (Brown Gradient): Offers a quick interpretation, placing a tilted bean inside an open cloud outline with a standard gradient.
Which direction feels stronger for the brand? Let me know your thoughts in the comments! 👇
The green version catches my eye first: the dark olive lid gives the lighter jar a clear focal point. I would also test the small white label text at thumbnail size, since the soft lighting reduces its contrast in both versions.