They added to cart. Then they vanished. Your store did the hard part. It lost them at the finish line.

I see this all the time. Stores with great products and dead checkouts. The owner is busy fixing ads. The real leak sits three clicks from the buy button.

I watched a store owner walk through her own checkout on her phone. Six screens to pay. A forced account before the price was final. Shipping costs appearing only at the very end. She had no idea. Buyers were quitting at step four while she blamed her ads.

The fix was not a redesign. We turned on guest checkout. Shipping went up front, no surprises. The form dropped to the fields a payment actually needs. One afternoon. Same traffic. More orders reaching the confirmation page.

This is the work I actually do. Full stack builds and store fixes with the checkout treated like the most important page on the site. Shopify. WooCommerce. Friction audits that find where buyers quit. Then I remove the friction.

Be honest. When did you last go through your own checkout on your phone?

My work lives on my Contra profile. Send me a project there if your checkout is losing buyers.

#Shopify #Ecommerce #ConversionRate #SmallBusiness #WebDevelopment