A political client wanted a TV & Online ad with BULLET points! I warned him that bullet points could be kinda "boring" but then said, "Wait a minute!" "You're a SHERIFF who has a gun AND bullets!" With that, I used his badge, shrunk the center section in animation which revealed chambers for the bullets to enter, from off screen. I made sure to add just the right sound effects for the animation I created. I then instructed the remote cameraman to shoot him saying thank you without his "badge" on. Since the campaign was to KEEP him Sheriff, my badge flies into the scene and onto his chest.