Yummy Pot - Branding & Identity 🍜 This project explores a playful and cohesive visual identity, with subtle Japanese-inspired elements (e.g. Kintsugi) integrated into the logo and overall style to give the brand personality and cultural reference. We demonstrated brand applications across various touchpoints, from patterns and stickers to packaging and retail environments, showing how the identity comes to life in different contexts. View the full case study [here].