A carbon credit platform needed to build trust with enterprise customers, so I developed a compact brand identity concept: a palm tree logomark with a hidden "T" built into the fronds and trunk, paired with a custom wordmark. The palette leans towards being warm to soften the "carbon" association and reinforce trust, wh:ile the tree imagery ties directly to the climate mission. Delivered as part of a pitch, this is a good example of fast, targeted brand thinking for startups and scale-ups.