Candy Safari is a candy brand inspired by the energy, colors, and playful spirit of the candy world.
The identity is defined by a bold bubble-style logo and playful geometric shapes that bring expressive mascots to life, serving as the foundation of the visual system. Combined with a vibrant color palette and dynamic compositions, these elements create a recognizable and consistent visual language across different applications.
The result is a bold, playful, fun, and energetic visual identity.
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.