Kiton Gagà — A New Classic, One Notch Beyond was developed as a group project exploring how Kiton’s Neapolitan tailoring heritage could be translated into a more contemporary, playful shirting language. My contribution focused on fashion and cultural research, editorial development, concept storytelling, and AI visual coordination. I helped shape the narrative around the Neapolitan gagà, balancing precision, irony, craftsmanship and ease, and supported the translation of that research into the final visual direction and AI-assisted imagery. The project brings together heritage, tailoring research and contemporary image-making to present Kiton through a fresh but still distinctly Neapolitan lens. This academic group project was developed at Milano Fashion Institute as part of the Tailoring and Made in Italy course