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Lessons from The Project – Post #4
Title: Individual-first strategy - Why I Let Customers Try One Product First
When you have a collection of digital products, the instinct can be to lead with the biggest bundle.
I chose a different approach.
For Komik Anakku, customers can:
Try One → Choose a Topic → Get the Complete Collection
Why?
Because a first-time visitor may be interested without being ready for the biggest purchase.
An individual product gives them a lower-commitment way to experience the product.
If they like it, there are natural next steps:
→ another individual title
→ a thematic bundle
→ the complete collection
Good customer experience doesn't force the biggest decision first.
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Book a strategy session with me:
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Full case study here: https://www.lazarstanisic.com/projects/rivera
