Lessons from The Project – Post #4 Title: Individual-first strategy

Lessons from The Project – Post #4 Title: Individual-first strategy - Why I Let Customers Try One...Lessons from The Project – Post #4 Title: Individual-first strategy - Why I Let Customers Try One...

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Soepraba Setyarini

pro

• Sep 3

Lessons from The Project – Post #4

Title: Individual-first strategy - Why I Let Customers Try One Product First

When you have a collection of digital products, the instinct can be to lead with the biggest bundle.

I chose a different approach.

For Komik Anakku, customers can:

Try One → Choose a Topic → Get the Complete Collection

Why?

Because a first-time visitor may be interested without being ready for the biggest purchase.

An individual product gives them a lower-commitment way to experience the product.

If they like it, there are natural next steps:

→ another individual title

→ a thematic bundle

→ the complete collection

Good customer experience doesn't force the biggest decision first.

Rajesh P

• 18h

Understanding Target Customers vs. Target Users in SaaS Product Development

A successful SaaS product starts with understanding who the product is built for — and who will actually use it.

In this lesson from the iiinnovations SaaS Masterclass, I explain two important concepts:

• Why the customer is not always the end user. • How to identify and define the right target customer segment. • The difference between buyers, decision-makers, and end users. • Why customer segmentation matters before defining product requirements and features.

My approach to product development focuses on understanding business needs, user roles, and real-world problems before moving into product design and development.

The key principle: Build for the right people, solve the right problems, and create meaningful product value.

Follow iiinnovations for more practical insights into SaaS Product Development, Product Strategy, UX/UI Design, and Business Analysis.

#SaaSProductDevelopment #ProductStrategy #ProductManagement #CustomerSegmentation #UXDesign

Product Design UI Design UX Design Figma Framer Microsoft Power BI

Razvan Vezeteu

• 20h

Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience. Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?

Brand Design Illustration branding