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News coverage of theCUBE's interview of Omar Lari, Senior Director of Product Management at Crusoe Energy Systems LLC., at the Pure Accelerator 2026 event.
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NEOL. Making of the Hero
NEOL develops CuGlide™, a copper-based lubricant technology that reduces wear between metal parts.
I recently designed their website. The hero was the hardest part: two gears in contact, with a thin copper film where they meet. That's why I built it in 3D instead of generating it: AI video can't give that level of control and precision.
From the first draft to the live site.
Sleek work!
Built an n8n automation that recovers missed customer calls, starts an AI conversation, checks CRM context, routes urgent requests, and tracks callback SLAs until the customer is handled.
nice that it tracks the callback until someone actually handles it. which businesses is this built for, trades or more like clinics
Just wrapped a product video for BuildAspect 🎬
They help builders and interior designers manage product selections together. The challenge was speaking to both audiences in one video, so we followed a single selection from the designer's spec all the way to the builder's install.
Lots of UI animation, and a client who cared as much about the story as the visuals.
Following one selection from the designer's spec to the builder's install is a smart way to serve two audiences in one story. How did you keep the UI readable on small screens: zoom in on the key fields, or rebuild simpler screens just for the video?