Packaging is approached as a physical extension of the brand, bringing together structure, materi...Packaging is approached as a physical extension of the brand, bringing together structure, materi...
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Packaging is approached as a physical extension of the brand, bringing together structure, material, typography, and graphic language. The work focuses on how form and function can create a distinctive experience around the object.
Redesigned the Cadbury Celebrations pack for Diwali 🪔✨
I kept the iconic purple and gold, and added festive details: a gold scallop-pattern ring, hanging lanterns, line-art diya, sparkles, and a "Scan to send Diwali wishes" QR badge.