If your brand doesn't have an automated backend infrastructure to catch those shoppers, you aren't just losing sales—you are actively wasting your ad budget to acquire traffic for a leaky bucket.
E-commerce founders: Are you actively tracking your cart abandonment recovery rate this season? Let's talk in the comments.
Same email. Same list. 2 subject lines. 21 points of difference
1st version said what the email was about. 2nd made the reader feel they were already missing something. Same content inside. Completely different result.
For this concept, I focused on creating a short travel motion piece that presents Japan, Greece, Morocco, and Brazil through bold imagery, clean typography, and smooth transitions.
The goal was to make the content feel dynamic, modern, and visually engaging while keeping the information easy to follow. I used a consistent layout and motion style to connect the different destinations while still allowing each location to have its own visual character.
I also wanted the overall look to feel like something that could actually work for a travel brand, tourism campaign, or social media page — polished enough to feel professional, but engaging enough to catch someone's attention while scrolling.