back in 2021, I took a 30 day poster challenge to try and see whether I could teach myself design...back in 2021, I took a 30 day poster challenge to try and see whether I could teach myself design...
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back in 2021, I took a 30 day poster challenge to try and see whether I could teach myself design. I used to look at all the cool things on behance and other platforms and think, why can I not do that?
before doing this challenge, I wasn't comfortable with using any tools. I did it all on figma and one poster after the other, my discomfort with a blank frame just went away.
I still look back at these posters and think about how far I have come since then.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.