TruckWise Inc was founded on two main beliefs. First, trucking doesn't have to be a free-for-all where everyone only looks out for their own interest, walking over anyone who gets in the way. And second, our crew and fleet must be world class to match the expectations we have of ourselves, and those our customers have of us as well.
See full project - https://contra.com/p/mBcc2v3b-truckwise-inc-mobile-app
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?