Babba was one of those projects that immediately felt meaningful to work on. The brand’s vision centered around providing soft, high-quality diapers for families from all kinds of backgrounds and communities around the world. With that in mind, I explored a visual direction that feels approachable, comforting, and trustworthy, while still maintaining a clean and jolly identity. I loved being able to create something so different from my usual work. I never expected I’d be working on a baby product 😄 , and the entire process became such a memorable journey. #Babba #Branding