Summary A structured discovery sequence that guides reps through five stages of the sales convers...Summary A structured discovery sequence that guides reps through five stages of the sales convers...
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Summary
A structured discovery sequence that guides reps through five stages of the sales conversation.
Intended Outcome
Create a consistent discovery experience that helps reps surface qualification criteria, build alignment, and advance opportunities with clear next steps.
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro