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Most brands don't have a content problem.
They have a visual communication problem.
Good social media design helps you:
• Stop the scroll.
• Build trust at a glance.
• Make your content more memorable.
• Increase engagement and shares.
• Create a consistent brand identity.
People often see your visuals before they read your message. Make that first impression count.
Strong visuals don't just make your brand look good—they help your marketing work better.
Need social media visuals that reflect your brand and drive engagement? Let's connect.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Hey Contra community!
I've decided to share my UX/UI design project, which was lead-generation-first to me.
Onyxer Academy is an edtech startup bootstrapped by a web development agency with a strong presence on Upwork.
The goals of the project were:
- Lead Generation through UX/UI design (my favourite!) = maximise conversion rates and make sure the marketing budget spent on customer acquisition, like ads and SMM, won't go to waste + the founder spent his own time on social media and his hourly rate is the highest in the agency (lead cost only increases from that)
- Motivate users to buy the full course (in the product design world, it's called a bundle, and even has best practices — my former boss's team even created a Shopify app dedicated to e-commerce bundles)
- Attract potential students to be the best during their study, since the best were promised to get hired (for real, the website was supposed to be a part of the hiring brand)
- "If there's time, provide also a concept of a Learning Management System..."
I've been a lead generation manager, team lead & mentor in agencies exactly like this, even though I already switched into UX/UI design, so the project excited me. The founder was thorough and detailed in his communication, and he also provided some visuals collected by an in-house graphic designer: logo variations, a mood board, and color schemes.
My then-process was almost as usual now:
- Deep briefing with a client through Zoom and Notion
- Even deeper analysis of all the info about the company to provide a truly narrow and personalized solution and maximise conversions
- Competitor analysis, especially pricing models analysis + UX/UI design standards of the industry, including not only Ukrainian but European & US edtech & coding bootcamp markets
- Website structure creation (the site is a landing page with AIDA framework)
- Wireframing
- UI Design
- Prototyping
- Figma File Cleanout :)
I was working with a wonderful UX/UI Design Mentor back then who had helped enormously by providing useful and pleasant feedback along the way.
The desire for future collaboration followed the project.
Hope you'll support it with your like and comment.
And as usual, if you want your website to bring you leads or conversions, I’m the woman.
See ya!
Starting from AIDA and working backwards into the site structure is the right call for a lead-gen project. Most designers approach it aesthetically first and then try to retrofit conversion logic. The competitor pricing analysis across Ukrainian, European, and US markets is a detail that most freelancers skip entirely.
Exploring two visual directions for a luxury surrogacy brand.
Same content.
Same layout.
Different feeling.
One direction feels warmer and more human.
The other feels calmer and more premium.
Which one would you trust with a life-changing journey?
9 voted
20%
35 voted
80%
44 votes
Closed
Will go for Premium
It's been a while since I last posted a project on my portfolio and today I am happy to bring this one to you!
Glowora approached me with a clear foundation already in place: a defined logo and brand identity that was not being consistently applied across their existing products. The challenge was to translate that identity into packaging and label designs that truly reflected the brand’s premium positioning.
I love your use of color and composition here.
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