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Logo design is not one of my super powers.
However, I recently started working the redesign for Edge Hound's website, where we're making a huge shift in terms of positioning and I decided it's a good chance to finally update this as well.
Without asking the client for permission, I acted on my own and wrapped this initial concept today.
Any feedback and recommendations are more than welcome! 🙏
Great work you have done here, In my opiniob you lost he color and its tones a bit more than needed. The vibe of the logo completely changed and honestly i dont know if thats what you have aimed for but in the before version it looks like its a futuristic robotic company, and in...
This is amazing bro, like this is a brilliant concept... You used Photoshop right?....
Loved it.
Powerful design. You’ve managed to turn information into a compelling visual story.
Nice work!
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Which one is your preference and why?
Context:
1. The logo represents an abstract and thoughtful brain symbol featuring interconnected geometric dots representing both left and right hemisphere of the brain, as a progressively pulsing neutrons resembling ideas generations as part of the creative intelligence.
2. The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste.
52 voted
81%
12 voted
19%
64 votes
Closed
1
Took customer conversations through the whole journey from building out the strategy and positioning to designing and building out the brand and setting brand guidelines to designing their website.
This is standard practice for me and what I want my clients to experience as I always aim to deliver the best.
It's on another level 😉
Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences.
This phase focuses on building a more connected brand system through:
• app and booking flow concepts
• membership and access design
• environmental and spatial visuals
• campaign-style compositions
• tactile print explorations
The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric.
Full case study coming soon ✦
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