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Architects spend weeks on 3D models... then leave them off the website. Their reasons:
It lowers page speed scores
The visitor has to go to a separate page to view the 3D Model
It feels clunky on a phone
So the 3D model ends up behind a “View in 3D” button nobody clicks... and buyers go back to scrolling flat renders.
For Wooden Housing we did the opposite.
Every home in the Projects Listing Page is a live 3D model, all loaded together on the same page. Buyers can spin two homes side by side and compare them without opening a new tab or clicking away.
Nobody buys a house from one photo. They want to see the porch and the roofline from every side before they call. If the listing page shows them that, the call starts warmer.
Page speed is a fair worry. Part of the fix was controlling how many models load at the same time. The rest is too technical for a LinkedIn post, but you can try the site yourself.
This works for anything people can’t touch before they buy: furniture, lighting, bathroom fittings, machinery.
Their CMO, Mr. Shivam, reported an immediate increase in inquiries after launch, and had this to say about us:
“They committed to 28 days and finished in 28 days, with no delays and no excuses. If you have a clear vision and want it executed properly and on time, I’d recommend them without hesitation.”
If you’re selling a physical product and want it in 3D on your store without slowing it down, DM me “3D”.
Limiting concurrent loads helps the initial payload; I’d also pause offscreen render loops so invisible models aren’t using GPU time. Did you use instancing for the side-by-side comparison?
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