Contra - A professional network for the jobs and skills of the futureFour Decisions to Clarify Before Generating an AI Product Ad
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Before generating an AI ad, get these four decisions clear.
One message. What should the viewer remember after the video ends?
Product truth. Which details must stay accurate: shape, packaging, label, colour?
One action per shot. “Premium coffee” is a mood. “Steam rises as the cup turns toward morning light” gives the scene something to do.
One destination. Plan the composition for the actual placement, whether that is 9:16, 1:1 or 16:9.
A practical brief can be four lines long. Agree on those lines before generating, then use them to judge each shot.
Save the checklist for your next product video.
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Creatives on Contra have earned over $150M and we are just getting started