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Niche Pet Business: 130% Traffic Growth & Page 3 to Page 1 Ranking Improvement
Client Problem:
NorthCalFrenchies, a specialty pet breeder, had inconsistent organic traffic and average search rankings sitting on page 3 (position 23.1), invisible to most searchers who rarely click past page one.
SEO Strategy:
I focused on content-driven SEO and keyword expansion to build topical authority in a narrow niche, combined with on-page optimization to systematically move rankings from page 3 toward page 1 across a growing keyword footprint.
Process Followed:
1. Niche keyword research and content gap analysis
2. On-page optimization and internal linking rollout
3. Content expansion to build topical authority
4. Continuous rank tracking and refinement over 23 months
Results:
> Jan 2024 → Jul 2025 (19 months): Organic search users +130.4% (899 → 2,072)
> Jul 2023 → Jul 2025 (25 months): Clicks +117.1% (954 → 2,070/mo); impressions +410.1%; average position improved from 23.1 to 14.8 (page 3 → page 1-2)
> Sep 2023 → Jul 2025 (23 months): Top 10 keywords 166 → 2,130 (12.8x); Top 100 keywords 775 → 6,228 (8.0x)
Have a niche business struggling to build search authority? Reach out to see how a content-first SEO strategy can work for you.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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This is me, now as a Social Media Manager.
My journey started in graphic design, but over time I found myself enjoying more than just creating visuals.
I started learning about content strategy, planning, audience research, analytics, and how social media can actually support a business.
Now, I work as a Social Media Manager, combining my design background with strategy, content, and AI to help brands build a stronger online presence.
Still learning, still growing, and excited for what comes next.
SMM • Design • Content • AI
Great journey. Your design background gives you a strong edge in social media.
How we took a client from invisible to page-1 rankings on Google (real numbers inside)
A client came to us wanting more organic traffic from their website, no ads, just SEO.
In 28 days of focused on-page + content SEO work, here's what happened:
📈 5.28K clicks from Google search
👀 77.1K impressions
🎯 6.8% average CTR (most sites sit around 2-3%)
📍 Average position ~9 moved from barely ranking to page 1
What actually moved the needle:
Fixed technical SEO issues blocking indexing
Rewrote meta titles/descriptions to match real search intent
Built out content around keywords customers were actually searching
SEO isn't magic, it's fixing the boring stuff most sites skip. Happy to break down what we checked first if anyone's curious.
Day 04 of building my personal brand in public.
I spent years building marketing systems and content for other people's businesses.
Now I'm applying the same thinking to my own brand.
Today's progress:
- Set up Google AdSense on my site
- Created some templates in Canva for my services and proposals
One thing I've learned from helping founders and companies build their marketing foundations is that most people don't have a consistency problem.
They have a systems and workflow problem.
I've seen founders design every post from scratch, figure out what to say at the last minute, and try to keep up with social media, ads, email, and everything else in between.
Yeah, tt works for a few weeks.
Then they're burned out by week three and social media gets abandoned, emails stop going out, or campaigns get pushed to "next week."
That's why I believe in building a workflows and a simple system for yourself.
But, "system" can come across like a complex setup and something very abstract depending on the scenario.
It doesn't have to complex, it can be as simple as checklist template. The idea is getting out of your head into a place you can actually see it and use it, just like your groceries list.
Templates are a simple example. They aren't set in stone and can evolve over time to fit your business, even before you decide to build something from scratch for yourself.
They shift your brain from:
"What should this look like?" (plus the terror of starring into the void of your screen)
to:
"What do I want to say?"
A content plan does the same thing.
Instead of:
"What should I post today?" You're working from a list of ideas that already have a purpose.
Build a version. Whatever version. The idea is to test what works and what doesn't. No perfection here. Just use it. See where you get stuck. Change it.
And please run a A/B test your own workflows. You'd be surpriseeeed of how easier your life can get.
Your systems aren't supposed to be perfect or set in stone.
They're supposed to give you a starting point and make the next step easier.
That's what I'm building for myself now.
Because consistency isn't about being more disciplined.
It's about making it easier to keep going.