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Logo exploration for a recovery tool.
These are early symbol studies for a brand focused on fascia release and body recovery.
The exploration moves between two directions.
Tool and leverage
Forms inspired by the mechanics of the tool. Pressure, contact points, and the idea of controlled force applied to the body.
Movement and release
More abstract shapes suggesting posture, fascia, and energy moving through the body. Symbols that hint at balance, freedom, and openness.
The goal was to keep the symbols abstract and minimal.
Just enough structure to suggest the body, movement, and recovery.
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Love the concept. Turning a simple brief into a full brand world like this is really impressive.
With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear.
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This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology.
The brief was clear, but pushing past the obvious unlocked something far more interesting.
At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.
I completely relate to this. There’s something really rewarding about pushing things beyond the brief.
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