I’m starting a new series: “Make Your Numbers Make Sense.”

As an accountant, I’ve noticed that many business owners don’t actually need more numbers — they need to understand the numbers they already have.

Revenue. Profit. Cash flow. VAT. Xero. P&L.

These can look complicated, but they don't have to be.

So I’m starting a daily series where I’ll take one accounting/business number at a time and explain what it actually means for a business owner — simply and practically.

Episode 1 coming next: “Your business made £100,000. So why isn't £100,000 in your bank account?”

If you're a founder, freelancer, or small-business owner, follow along.

Let’s make your numbers make sense.

Excited for this series.😍

We launched NYC TaxAbate Advisors.

Ori Efroni helps New York co-op and condo boards claim a property tax abatement they are already entitled to. Buildings with professional managers get it filed. Smaller self-managed buildings run by volunteer boards usually do not, and the savings quietly disappear every year.

He had the expertise and no way to show it. New firm, no website, and every board was going to look him up before replying.

Brand strategy, logo, full identity system and an eight page Webflow build with a CMS he can run himself. The idea the whole brand sits on is "what's yours," because the money already belongs to the building. Check it out here: https://contra.com/p/sQmreveB-brand-identity-and-website-design-for-nyc-tax-abate-advisors?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=berniceebenezer

Niche but high impact — boards missing abatements they already qualify for is such an overlooked problem. Clear positioning.