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•A short product copywriting sample for a fictional skincare brand.
[Velvet Glow — Top 1 Serum]
Are your dark spots overstaying their welcome?
It's time to show them the door.
Top 1 Serum is formulated to fade dark spots and with continued use, make them disappear completely. Gentle enough for your entire body including your face, it works quietly and effectively — the way good skincare should.
No harsh irritation. No complicated routines. Just cleaner, more even skin that makes you feel confident in what you're showing the world.
Your skin deserves to glow — not just survive.
Don't just take our word for it. Try it once and let your mirror do the talking.
Velvet Glow. Because your skin remembers everything — and so will you.
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Working on the branding direction for a skincare brand called Biomiq, and I've narrowed it down to these two concepts.
Option A leans into a clean, clinical, and premium aesthetic with cool tones and a more science-led feel.
Option B takes a warmer, nature-inspired direction, emphasizing balance, wellness, and the connection between science and nature.
As designers, we often get attached to our own work, so I'd love an outside perspective.
If you were launching a modern skincare brand today, which direction would you choose: A or B? And more importantly, why?
18 voted
18%
82 voted
82%
100 votes
Closed
Option B for me. The science is still there, but it feels more human and approachable. The combination of natural imagery, earthy tones, and premium typography creates a stronger emotional connection while avoiding the overly clinical look that many skincare brands already use.
What if DUA released a lash serum? 👀✨
I have a feeling it might look something like this.
A couple of days ago, I tested DUA's skincare brand and decided to use it as a little creative excuse to play around.
The entire workflow was built in FLORA, from the product design itself to the campaign visuals. WDYT?
💫 I also have a 25% discount for Flora users, so if you want to give it a try, here’s the link:
Screams luxury
This is exceptionally great!
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