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Building Château Mocha: A Luxury Brand Universe
A complete luxury branding project exploring how strategy, identity, packaging, and art direction come together to create an elegant, memorable pâtisserie experience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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"Luxury is no longer just consumed, it's owned, experienced, and compounded."
Two different ways to sell the dream.
Which hero makes you click "Explore"? 👇
16 voted
23%
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77%
69 votes
Closed
Cinematic twilight for me. 🌆 That golden-hour mood makes luxury feel like something you step into.
Evolution, not revolution.
Don Mamino already had over 30 years of history, so the challenge wasn't to create a new identity. It was to understand what people already connected with and update the brand without losing that familiarity.
After analyzing the brand and its audience, I realized this wasn't a trendy coffee shop. It's a place where families and friends gather, and where many older customers still meet for coffee and conversation. That became an important part of the design direction.
For that reason, and after talking with regular customers and the staff, I decided to keep the original color palette, refining it instead of replacing it. To give the brand a refresh without losing its identity, I worked with three keywords: ornamental, symmetrical, and warm.
These helped create a visual language that feels more current while still reflecting the brand's history.
This is good!
BALADI – Premium Mediterranean Spice Brand Identity
BALADI is a premium Mediterranean spice brand inspired by family traditions and authentic recipes. I used Envato AI to explore concepts, then refined the branding, packaging, character selection, and storytelling manually. I completed the label system, mockups, and promotional campaign using Envato tools and Photoshop.
Human by Design: AI helped generate ideas, but every major creative decision—from the visual identity and packaging to the final brand experience—was directed and refined by me.
