What type of combination is that?
Indian spirituality × Japanese minimalism × personality-driven clothing.
That’s Tenjiku.
But getting this combination right wasn’t as simple as putting three ideas together. We started with research digging into what Tenjiku means, where the name comes from, its cultural roots, and how those ideas could shape a visual identity without feeling forced or predictable.
From that research came the logo, typography, symbols, and the overall visual language.
Every element has a reason behind it.
The logo is only the final result. The interesting part is how we got there.
We’ve documented the whole thinking & design process on Behance.
Go check out the story behind Tenjiku