📌🌿 I’ve been freelancing since 2013, so this season isn’t about learning how to freelance. It’s about finding the right place for the skills I’ve cultivated over the years.
I’m exploring Contra while continuing to grow my client work elsewhere, and it’s been a good reminder that every platform has its own culture, opportunities and learning curve.
There have been a few pivots, a few “well, that didn’t work” moments and a few pleasant surprises. 🍃 More than anything, I’m getting clearer on the kinds of projects I enjoy most and the value I bring to them.
For now, I’m showing up, making connections, refining my services and staying open to what comes next. 🌱
Growth rarely happens all at once. Sometimes it looks like steady roots before visible blooms. 🪷
Refreshing my portfolio and revisiting one of my favorite projects from 2025 🧡💙
Bilsoft has made accounting software for over 20 years, and 100,000+ businesses use it every day. When we started, the trust was there, but the brand had grown piece by piece until it looked like several different companies.
The tricky part was a tension most fintech brands face. The software has to feel precise and serious, but the people using it are small business owners who just want things to be simple. So I drew the wordmark on a strict grid and softened every corner. The name does the rest: “Bil” means knowing, “Soft” means steady. Then I built it into a system the team could use without a designer in the room.
While putting the case study together, I added something new: a motion piece where the logo builds itself letter by letter.
Curious how others here handle this: when a client’s product is serious but their users want simple, which way do you lean? 👇
I’m new to Contra and still figuring out how to find clients and get started on the platform.
For those of you who’ve been here for a while, do you have any advice on getting your first clients, building connections, and making your profile stand out?
I’d really appreciate any tips or lessons you’ve learned along the way! 🙌