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Taste Test
Same beauty brief. One directing choice.
A. Opens on the island - place first, product second.
B. Opens on the lips - product first, place later.
Same shots, same digital twin, same grade. Only the first second changes.
A beauty audience decides to stay or scroll inside that first second. Which opening earns the next three?
3 voted
100%
0 voted
0%
3 votes
Closed
Island first gets my vote too, Irkham. Place before product builds the world before the promise, and for beauty that first second really is everything. Smart controlled test.
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