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My showreel, displaying various different works from the past year.
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Creatives on Contra have earned over $150M and we are just getting started
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Day 6 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer. I found this one while navigating Vimeo. Made by the team at illo.tv
I love this one because it shows that even a line can work as a great storytelling device to build on top of it. Of course, it has to be matched with strong visual thinking and also good image curation. The overall animation style is also super fluid and engaging, even fun to watch!
60 days of references is a serious commitment. Are you already noticing patterns in what you're drawn to, or is day 6 still too early to tell?
Two directions. One product. Which one would you choose? 👀
I created these 3D model for a Heylo supplement product, while exploring two different ways to present the same product.
For Image A,
Minimal background, controlled lighting, strong focus on the packaging.
For Image B, I
Added depth, atmosphere and visual context to make the product feel more like a campaign shot.
The buyer ended up going with A.
But I'm curious...
Which direction would you choose for a supplement brand?
A or B? 👇
7 voted
64%
4 voted
36%
11 votes
Closed
Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
Core Responsibilities:
Visual Campaign Concept & Storyboarding
3D Motion Graphics & Spatial Lighting
Macro Material Shading & Particle Simulation
Kinetic Typography & Final Color Grading
Deliverables:
30-Second 4K Cinematic Commercial Film
High-Resolution Marketing Stills & Hero Feature Callouts
Social Media Aspect Ratio Adaptations (16:9 & 9:16)
wow design