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Redesigned The Ordinary website as a personal exploration of clarity, restraint, and honest skincare communication.
The focus was on:
Ingredient-first content instead of marketing stories
Clear hierarchy for formulations, percentages, and usage
Editorial product imagery designed for subtle motion and depth
A layout system that adapts to intent, not symmetry
No gimmicks. No exaggerated claims. Just structure, whitespace, and information that respects the user.
Personal project. Not affiliated with The Ordinary.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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