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Karlan Group, a safety and HR consulting firm, struggled with brand inconsistency after redesigning its logo three times in one year.
The issue was misalignment. The logo failed to reflect the firm’s veteran-led leadership, dual expertise, and lacked scalability as a brand system. I led a full redesign, retaining the existing colors while rethinking structure and meaning.
The final logo uses layered symbolism, negative space, and motion to communicate guidance, leadership, and a people-first philosophy, creating a cohesive, scalable brand identity.
(full case study on my profile)
If you need to check if your brand is aligned, get in touch
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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