Two timeless types (with an energetic, younger sister font), gradients with bold colors, and playful minimalist designs were the focal point for my brand VISION. I really wanted to push and see what the balance of fun, colorful, and playful along with quiet, focused, and stabilizing felt like for an energy drink company. So everything from the type to the packaging on a six pack had to be fine tuned as much as the 3D spec did.
See the VISION.