“How do brands make things feel this expensive?” So I started breaking it down. The lighting. The...“How do brands make things feel this expensive?” So I started breaking it down. The lighting. The...
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Lawrence Singh
• May 28
“How do brands make things feel this expensive?”
So I started breaking it down.
The lighting. The typography. The shadows. The camera movement. The psychology behind luxury design.
Then I started experimenting with AI tools.
Using only free AI access, I designed a fictional futuristic brand called ORB — an AI companion device inspired by minimalist tech aesthetics.
I created: • the product concept • the brand identity • cinematic product posters • a luxury-style intro commercial • premium visual direction
Everything was generated, refined, and art-directed by me with AI.
What fascinated me most wasn’t the tool itself — it was learning how design creates emotion.
How shadows create mystery. How minimalism feels expensive. How motion creates trust. How lighting can make fictional products feel real.
This honestly feels like the beginning of a completely new creative era.
From just an idea → to a full luxury tech campaign.
Built with curiosity, taste, and free AI tools.
ORB. “The Future Has Presence.”
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