I got a brief for a skincare brand The brief? Create a brand that makes women in their 30s and 40s feel seen, valued, and empowered. Here's how I brought Skin Secrets to life: - I dug deep into the hopes and fears of women entering a new chapter of life. - We crafted a mission: Provide top-quality products that help women look AND feel their best. - Shaped a vision: To be known for empowering women to achieve their goals. - Designed a visual identity that exudes confidence, warmth, and timeless beauty. The result? A brand that doesn't just sell skincare. It sells confidence. It sells a second chance at feeling young, vibrant, and unstoppable. The client's reaction? "This isn't just a logo. It's a promise to every woman who's ever felt overlooked." ----------- Your business deserves more than just a pretty logo. It deserves an identity that speaks directly to your customers' deepest desires. That's what I bring to every project.

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Working on the branding direction for a skincare brand called Biomiq, and I've narrowed it down to these two concepts. Option A leans into a clean, clinical, and premium aesthetic with cool tones and a more science-led feel.

Option B takes a warmer, nature-inspired direction, emphasizing balance, wellness, and the connection between science and nature.

As designers, we often get attached to our own work, so I'd love an outside perspective. If you were launching a modern skincare brand today, which direction would you choose: A or B? And more importantly, why?

Option B for me. The science is still there, but it feels more human and approachable. The combination of natural imagery, earthy tones, and premium typography creates a stronger emotional connection while avoiding the overly clinical look that many skincare brands already use.