Human by Design — NOCAFF ☕🧢

For the Envato Challenge, I created NOCAFF, a coffee brand inspired by Gen Z culture, internet slang, and fashion editorials. Instead of following traditional coffee branding with warm browns and vintage café aesthetics, I explored a bold visual identity using electric blue, orange, black, and white, building a brand that feels playful, contemporary, and unmistakably digital.

Using Envato as my primary creative toolkit, I developed the complete brand experience—from logo design, typography, packaging, mockups, and visual identity to a fully art-directed commercial. I used Envato Elements for fonts, mockups, music, and creative assets, while Envato AI helped me generate the initial campaign visuals that became the foundation for the final film.

✨ Human by Design moment:

AI-generated possibilities, but it didn't define the brand.

The biggest creative decision was rejecting what was expected. Coffee brands usually lean into earthy palettes and cozy aesthetics, but I deliberately chose a bold, fashion-forward direction. Throughout the process, I refined prompts, changed lighting, camera angles, compositions, styling, and pacing until every image and every frame felt consistent with the world I wanted NOCAFF to live in.

The final result isn't just an AI-generated campaign—it's a brand shaped through creative direction, taste, storytelling, and human judgment.

AI generated the possibilities. Human creativity built the brand.

Created with Envato Elements + Envato AI

Envato Elements used: Fonts | Mockups | Graphics | Photos | Music | AI Image Generation | Creative Assets

#envatochallenge #HumanByDesign #Envato

Electric blue and orange for a coffee brand is such a deliberate break from the earthy default, and it actually reads as more Gen Z because of it. The sunglasses and street styling in the shots sell the fashion editorial angle well.

Two posters. Everything from Envato — foil texture, font, tape PNGs. Sound design in the video too. One tab.

The build: texture on the background, text in Glanterd, then I brightened the texture, flattened the text and used it as a mask on top. So the foil on the type is the same asset as the background. I also applied the good old BG blur on top for a frosted glass effect.

Human by Design moment: it was done. Technically. And it looked boring. So I went back to Envato — not to fix anything, I just knew it wasn't there yet. Found PNG tapes, dropped a few on, moved them around. That was all it needed. AI would've called version one finished. It wasn't.

Something I'd actually ship to a client.

@envato #envatochallenge

Mockup 1 — Envato ImageGen. Prompted for an empty Berlin rave hangar set up before the event: clean lens, no distortion, flat overcast light, no stage lights on. No beams, no haze doing the work. Just concrete, scale, and the banner. Mockup 2 — Envato ImageGen. A SoHo street...