Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website. I’ll be sharing the final result soon, and I think the difference will be interesting to see. What do you think?

Great!

Neon - Cyberpunk Kinetic Highlight Trails

The Visual Aesthetic: Think Wong Kar-wai's Chungking Express mixed with Blade Runner 2049. Light sources—street lamps, neon signs, headlights, and glowing storefronts—leave soft, directional light streaks across the dark backdrop as the camera moves.

I started with five separate night-time clips and used invideo Editor's AI editing agent to transform them into one connected cinematic sequence. I wanted the bright practical lights in each shot to feel like they had a physical presence in the scene, leaving atmospheric trails as the camera and subjects moved.

The agent generated two versions of the effect, including an editable directional streak-and-glow approximation. I chose the editable version and set the source footage to 720p before generating the effect.

After seeing the initial result, I prompted the agent to make further changes, refining the highlight response, glow, intensity, and direction of the trails. I wanted the effect to feel less like a generic digital filter and more like photographic light persistence.

The final sequence gradually builds from subtle streaks into a stronger visual climax around the passing car and running shots, while keeping the original footage visible underneath.

Built and refined in invideo Editor using its AI editing agents.

@invideo.io @invideo.creators

That's great its so interesting ❤️❤️