A few days ago I posted a small motion teaser. Now the whole thing is live on my profile: 12 pages designed in Figma, a design system, and a homepage I built in HTML, CSS and JS with every interaction working.
12 pages in Figma plus a design system, then hand coding the homepage with every interaction working is a great way to show the concept holds up, Sofiia. Nice to see the teaser turn into the full project.
What if finding the perfect lash style was easier than ever? ✨
I’ve been exploring how a beauty eCommerce store can deliver a better shopping experience through thoughtful UI/UX design and conversion-focused strategies.
For this independent redesign concept, I explored a more engaging way to help beauty shoppers discover products, navigate collections, and make confident buying decisions.
A few things I focused on:
1. Clean, premium beauty storefront design.
2. Better product discovery and navigation.
3. Curated product collections.
4. A lash-finder quiz concept to guide shoppers.
5. Clear product presentation and shopping actions.
6. A responsive experience across devices.
My goal with this concept was simple: make the shopping journey feel effortless while keeping the brand visually engaging.
Because a beautiful store is great, but a store that makes shopping easier is even better.
Shopify founders and beauty brand owners: What's more important to you when designing a beauty store — visual experience or product discovery?