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Just sharing one of my older web design projects – clean, dark-themed layout for a skincare brand. ✨
The navy with blush panels keeps a dark layout from feeling heavy, and the product shots carry the glow. Did you pick the blush or the navy first?
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What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
Keeping the logo untouched and only changing the mood works really well. Glossier next?
New on Contra, not new to design.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
I felt something was off with my own website.
Too plain. Not how I envisioned the brand.
So I added more creative touches and built a real story into it. Now everything makes sense.
It finally feels like Outredge 🚀
https://outredge.com/
That big bold wordmark with the corner brackets gives it so much more character. "A marketing site as good as your product" is a strong line too, says exactly what you do.