Excited to share the latest web redesign projects for Codex⚡

The goal was to pair technical credibility with a more approachable, modern financial aesthetic while preserving the depth and complexity that make Codex a high-profile data provider. The result is a visual direction designed to resonate across the spectrum, from crypto builders and neofinance founders to enterprise-scale exchanges like Coinbase. 💻

Love the logo on the keyboard key

Halden - Landing Page Concepts Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.

The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.

The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.

Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)

Primary metric: Demo requests from the hero CTA

I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?